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A man in a bike shop stands over a bike frame. He’s looking at the camera with a face that says, “I can build any bike, try me.”

Start Your BuildWhy Build With UsFAQ

Your Dream Bike Starts Here

We all ride a little differently. That’s why our Gearhead® Experts are here to turn your two-wheeled fantasies into reality. As riders themselves, they’ll help you hand-pick every part and dial in the details so your dream bike isn’t just a sketch in your mind, it’s ready to rip. You bring the dream, and we’ll bring it to life.

Connect With A Gearhead® Expert

Our Gearheads are here to guide you through the entire build, from choosing a frame to dialing in components that match your style, terrain, and budget. We’ll help you find what fits, what performs, and what makes your bike truly yours. Our Gearhead® Experts will get in touch with you once you submit your form. If you want to skip the wait, you can call our Gearheads anytime at 801-204-4655.

Why Build Your Dream Bike With Us?​

Most shops build a few hundred bikes a year. We build thousands for customers all over the world. And that’s just the start. Here’s why we’ll put your dream bike together better than anyone else.

Best-in-Class Selection: Most local shops stick to a handful of brands, but we open the door to over 20 of the best bike makers plus all the big
names in components and a few one-of-a-kind finds you won’t spot elsewhere. Whatever your style, our Gearhead® Experts are here to sift through all our options and piece together the bike for you.

Not Just For The Pros: Think customizing means big bucks? Thanks to our industry partnerships, we often price out custom builds at the
same cost—or less—than stock bikes (with better upgrades, too).​ In the end, your dream build might even come under budget.

Gearhead Guided Bike Sizing: To make a custom build we have to get a little personal. Tell us about your build, flexibility, and any injury history, and a Gearhead will talk through your riding style and ambitions. Using your input and our expertise, we’ll pinpoint the perfect frame models and sizes to dial in your performance, comfort, and confidence for every mile ahead.​

Tuned For You: Craving speed, control, or a certain ride feel? We tailor every part to match how you want to tackle the trail, road, or gravel. From
custom touchpoints to handpicked drivetrains, each decision adds up to a build that fits your ambitions.​

Look Good, Ride Proud: Bikes are as much about self-expression as function. Our Gearheads will help you find that head-turning frame color and
the sleekest components in the game because your custom build should look as good as it feels.​

Comfort, Guaranteed: Stock bikes often come with one-size-fits-most parts that aren’t best for everyone. We sweat the small stuff like dialing in
stems, bars, seatposts, saddles, and pedals until your ride fits like it was made for you. Comfort isn’t a maybe; it’s a promise.​

World-Class Build & Shipping: Once final specs are set, your build moves to our pro bike shop, where master mechanics assemble, test, and
pack every bike with zero shortcuts. We include easy unboxing and setup instructions—no shop trip required—so your new bike arrives ride-ready,
every time.​

No Compatibility Headaches: Every piece fits and functions perfectly because your Gearhead Expert checks component compatibility at every
stage, ensuring future upgrades remain hassle-free.​

FAQ

Q: Aren’t custom builds always way more expensive that stock builds from bike companies?
 
A: Not always. Custom builds can work across a wide range of budgets. Our Gearheads help you identify the key priorities for your ride and where it makes sense to save. We also source parts specifically for custom builds, which means we can often offer special “bike build pricing” to help you get more for your money.
 
Q: How long does a custom build take to complete, will it take longer than a boxed (non-custom) bike?
 
A: A boxed bike might ship quicker, but a custom build delivers a ride that’s truly yours. If you already know exactly what you want and everything’s in stock, we can submit your custom build in as little as 30 minutes. More often, the process takes a bit longer and may involve a few conversations—but that’s where our Gearheads come in. They’ll handle the logistics and problem-solving so you can focus on the fun part: choosing what stays, what goes, and what makes the final cut.

Q: What is the process to build a custom bike? What do I (the customer) need to provide to the Gearhead?

A: Our goal is to make the custom build process as easy as possible. When you're ready to start, you'll connect with one of our Gearhead® Experts to talk through what you’re looking for. Together, you’ll build a plan based on your goals, riding style, component preferences, and budget. Not sure about some of those details? No problem, our Gearheads are here to guide you every step of the way.

Q: How do you make sure all the parts are compatible with the frame?

A: Our Gearheads are trained in part compatibility across every brand we carry, so they know exactly what works together and what doesn’t. Once your build is planned, a dedicated reviewer double-checks every component for compatibility before it ever reaches the shop. Then, during assembly, our mechanics do a final inspection to catch anything that may have been missed. The result: a fully vetted, ride-ready bike that shows up without surprises.